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Company History

Explore our company’s history, since its humble beginnings in a bedroom back in 2008.



At the age of just 14, Haydn Bowley founded the company after producing a website for his local GP surgery when discovering his dad was finding it hard to use.

Won 1st in regional logo competition

At age 15, Haydn Bowley won his first logo competition by designing a logo for the Broxtowe 14-19 Partnership that represented an infinite cycle of team work using a set of primary coloured pointer shapes.


SWA Cloud v1.0 (CMS)

While at college, age 16, Haydn Bowley taught himself new languages such as PHP and MySQL using what he learned from college to create his first website editor, which proved a big success amongst new and existing clients due to its content-focused editor and ease of navigation.

Office space acquired

SWA Design officially moved out the bedroom and into PinnPoint Offices in Nottingham. PinnPoint was founded by one of SWA Design’s clients, Trevor, who is still one of their clients today and is owner of Pinnacle Executive Cars.


First international client

Just 7 years after starting the company, we acquired our first international client, all the way in the USA while impressing them with some graphics we designed for them during their business trip to London, UK.

Acquired SC Marketing

After working closely with Stephanie Chawner from SC Marketing since 2015, we found our skills perfectly aligned and so we joined together to change SWA Design into a Partnership, bringing Stephanie’s marketing management and creative skills to the business.


10 Years of the impossible

Wow, before we knew it, 10 years had flown by! We’re so proud looking back at what we have achieved and so celebrated in the only we could, with a re-brand! Our new look, which still stands to this day, is much more grown up but still carries the colour and fun of the original brand.

Carbon-neutral hosting

We switched hosting providers to only improve the reliability and speed of our services but to also help us achieve our environmental goals of delivering eco-friendly hosting that use 100% renewable energy from the UK.

SWA Design LLP

Speaking of growing up, we changed our company structure to allow us to grow again over the next 10 years.

Synergy packages launched

During lockdown due to COVID-19 in the UK, we found a lot of clients wanted to evolve their online presence but didn’t have the large one-off budgets they have pre-lockdown. So, to help our clients achieve their impossible, we launched a monthly subscription service that gave them access to all our services at a discounted hourly rate. Since launch, this has been our fastest growing service due to value it offers for everyone big or small.


100 hosting customers

We hit 100+ hosting customers this year! That may not seem many compared to some but we acquired them all through word-of-mouth and delivering quality and reliable services.

Referral program launched

We wanted to reward our loyal customers by giving them 10% off for each hosting customer they refer to us. If they refer 10 people who stay active, they can have free hosting for life!